Abe Dearmer

CEO, Sendspark

396 posts · LinkedIn

Retro collage illustration of a quarterly business review: a vintage TV showing a video call icon surrounded by calendar pages and a growth chart

Quarterly Business Reviews at Scale: Live Meetings vs. Personalized Video

Live QBRs can't scale to every account. Sendspark's AI voice cloning lets you record one video, personalize at scale for every long-tail account's QBR.

Abe Dearmer·
Flat lay desk scene with sorted profile cards, sticky notes, and a notebook representing B2B buyer persona research

How to Build a B2B Buyer Persona (With Templates and Examples)

Build a B2B buyer persona with a 5-step framework and templates. Sendspark's AI video personalization uses persona detail to record and personalize at scale.

Abe Dearmer·
Isometric illustration of reference cards, a shield, and a chess piece representing sales battlecards and competitive strategy

Sales Battlecards: How to Build One Reps Will Actually Use

Most sales battlecards go unread. Learn the Fact-Impact-Act framework, plus how Sendspark's AI video personalization keeps competitive intel top of mind.

Abe Dearmer·
Abstract purple and orange sound-wave illustration representing one sales pitch personalized into many versions

The B2B Sales Elevator Pitch: 7 Examples You Can Personalize With AI

See 7 B2B sales elevator pitch examples, then learn how Sendspark's AI voice cloning lets you record one pitch once and personalize it for every prospect.

Abe Dearmer·
Line art illustration of a winding roadmap connecting two checkpoints with milestone markers, representing a mutual action plan between buyer and seller

Mutual Action Plan: How to Build One That Actually Closes B2B Deals

Sendspark's AI video personalization strengthens mutual action plans with personalized video check-ins that align stakeholders and keep deals moving forward.

Abe Dearmer·
Paper craft speedometer gauge pointing to high speed with paper coins, representing accelerating sales velocity

Sales Velocity Formula: The 4 Levers That Actually Move It

Sendspark's AI video personalization shortens sales cycles to boost sales velocity. Record one video, personalize at scale, and close more deals faster.

Abe Dearmer·

Send Personalized Videos at Scale

Record once and personalize for every prospect with AI. Sales teams see 2-3x more replies with video outreach.

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Three claymation figures representing value selling (dollar coin), consultative selling (handshake), and solution selling (puzzle piece)

Value Selling vs. Consultative Selling vs. Solution Selling: Which Wins More B2B Deals?

Value, consultative, and solution selling win B2B deals differently. See when to use each, plus how Sendspark's AI video personalization fits every approach.

Abe Dearmer·
Two abstract figures practicing a sales roleplay conversation with a video camera icon representing recorded practice

Sales Roleplay Training: Live Practice, AI Simulators, or Video Review?

Compare live roleplay, AI simulators, and video practice. Sendspark's AI video personalization makes weekly roleplay review fast, no scheduling required.

Abe Dearmer·
Isometric illustration of a path forking toward a trophy and a cracked puzzle piece, with a magnifying glass examining both, representing win-loss analysis

Win-Loss Analysis: How to Turn Lost Deals Into Pipeline Intelligence

Sendspark's AI video personalization platform helps B2B sales teams turn lost deals into pipeline intelligence with a step-by-step win-loss analysis framework.

Abe Dearmer·
Three wooden pathway signs pointing different directions on a desk with a compass and strategy notebook

SPIN vs. Challenger vs. MEDDIC: Which Sales Methodology Fits Your Team?

Compare SPIN, Challenger, and MEDDIC to find the sales methodology that fits your team, backed by Sendspark AI video personalization to scale delivery.

Abe Dearmer·
Two abstract interlocking gradient curves in balanced tension, symbolizing a B2B sales negotiation reaching agreement

B2B Sales Negotiation Tactics: 9 Techniques to Close Deals Without Discounting

Learn 9 B2B sales negotiation tactics to protect margin, then see how Sendspark's AI video personalization reinforces every agreement with each stakeholder.

Abe Dearmer·
Minimal line art of a single ornate key turning in a keyhole, representing sealing a B2B sales deal

10 Sales Closing Techniques That Actually Work in B2B (And When to Use Each)

Compare 10 sales closing techniques and know when to use each, from the assumptive close to Sendspark's AI video personalization recap for buying committees.

Abe Dearmer·